BEFORE

Gekko started with a question: why does sunscreen either feel clinical or look like it belongs at the drugstore? We wanted to create something that felt more like a summer lifestyle brand — playful enough to throw in your beach bag, but elevated enough to earn a permanent spot on your bathroom shelf.

AFTER

We built Gekko around the nostalgia of long days in the sun — vintage motel culture, faded beach towns and the slightly weird, colorful energy of a 90s summer vacation. Bold orange, warm neutrals, a playful gecko icon and unexpected branded moments gave the sunscreen a personality that extends far beyond the bottle.

From packaging and point-of-sale displays to motel keys, vending machines and disposable cameras, every touchpoint turns sun protection into part of the experience. Less sunscreen brand, more summer state of mind.

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